Building relationships with potential buyers is important when it comes to interest rates and sales growth. However, making this connection can sometimes be difficult as it is one thing to seek to build and another to find out how to establish it.
However, one of the best ways to create this connection is to write a copy, in which you use words to communicate with customers’ feelings and then try to persuade them to take action after reading your words.
While it may seem easy to write something that you think will affect your audience, there are important principles to follow to ensure that you can convince them of it. In this post, learn what to write a copy of SEO and find the best process techniques that will help you draw on clients, convert leads, and drive more sales.
What is SEO writing?
Copywriting SEO is a process of pairing common SEO practices that drive traffic (such as keyword research) with compelling words that entice users to take a certain action, such as buying a product or subscribing to an email list. You can find this copy in product pages on websites, emails, and in various marketing materials.
Copywriting SEO is different from other SEO content writing you may be familiar with, such as blogging, as the ultimate goal of converting leads is to create organic traffic. In addition, writing SEO is short; where blog posts may contain nearly a thousand words, copywriting content may be less than half that.
However, the two can be compatible. You can create blog posts that include a CTA made with SEO writing principles in mind and words that entice users to click on what you offer to learn more, like downloading a free ebook or another related source.
Here are some examples of types of content that can be built with SEO principles in mind writing:
• Final exit screens
• Product descriptions
• Site navigation instructions
• Advertising content
• Website copy
• Product messages
• CTA buttons
• Landing pages
As with all forms of SEO, it is important to understand the best practices.
Copy Tips for SEO and Best Practices
Solid copy is a combination of the various features, which we will discuss below.
Know your audience.
The first step to successful writing is to get to know your audience. Without this information, it will not be possible to force them with your writing, as you do not know who they are or how to attract them.
Finding your audience with SEO copywriting follows the same procedures you can do when creating a targeted advertising campaign or any content you can do for your business: buyer persona research.
Consumer personas are fictional representations of what your good customer looks like based on market research and your existing business data and customer profiles.
Do keyword research.
Keyword research is a critical element in any SEO strategy.
As a refresher, keyword research is a way to find the names of your target audience when looking for products and services that are similar to what you offer and to use keywords in your content to attract those same users to your site.
For copywriting, this research is important because it helps to find the user’s intent behind the keywords your audience wants so you can write a copy that suits their needs.
Write your audience.
The purpose of copywriting is to persuade your audience to take action. Therefore, as mentioned above, you must keep writing with your audience in mind. Your customers want solutions, so you write to tell them why you are the solution.
For example, suppose you offer a marketing tool for everything. Your persona and keyword research allow your target audience to often ask for “easy-to-use marketing tools.” You may want to include that search term in your copy to speak directly to the user’s intention in the hope that they will follow through with the action you want (purchase your product) because you have shown them that you are the best solution to their needs.
Use action words that match the purpose.
Just as it is important to write with the intention of your audience, it is important to use action words related to the purpose. You want your copy to let them know what you have to offer in the best solution, and then lead them to the action you want them to take.
This means that you want your copy to draw your audience to the final decision, perhaps by saying something like “Buy Now” or “Register Here,” at the end of your product description.
Be brief and to the point.
The harder your copy is, the less likely you are to reach your final goal of converting users. If they have to put forth the extra effort to understand what you have to offer, you may be missing out on a journey.
This means avoiding jargon and wordiness and includes only the most compatible with what you copy. This can be a difficult skill to develop, so it can be helpful to think about what you would like and dislike to see when browsing solutions to your pain points and then emulate your strategy for that.
If I could think of this plan and listen to my advice while writing this article, I would say this: don’t leave room for confusion or misunderstanding; understand.
Ongoing testing.
Something you thought would do well may not be as relevant to the target audience as you once thought, and further testing allows you to measure what you are creating to ensure you satisfy customer needs.
Testing also ensures you increase your efficiency. Your copy should help your seamless audience to come up with the solutions you offer without having to make any further effort because your copy already explains everything.
An example of continuous testing can create many CTAs, each with a different copy, which you place on different web pages to see which results are better.
All-in-all, SEO copywriting comes together like this: the SEO aspect is the keywords you know align with your audience user intent and already have high traffic, and the copywriting element is writing for the user intent behind the keywords that have traffic.
When you utilize this strategy, you’re directly showing your audience how you’ll solve their pain points and entice them to become a customer.
