Almost all businesses can benefit from the performance of search engine optimization (SEO). If you have a product or service that you can offer, there is someone out there who really wants it. It doesn’t matter if that person is a final customer or an employee of another company; businesses need to ensure that their customers can find them when they are needed, and SEO makes that possible. With an effective SEO strategy, potential buyers can search for relevant keywords in the search engines that attract them to your business.
While it is true that SEO can work in almost every industry, we have found that some industries can benefit from SEO more than others, which may be the most important and lucrative part of their marketing campaigns.
Here are eight key industries that get the highest ROI through effective SEO solutions in their marketing strategies.
1. Professional Services
Your website is your new doorstep. Research has shown that up to 80% of consumers research online before buying or investing. Buyers want to take a look at your website to see what services you provide and read reviews to determine the quality of your work. If your website does not appear in Google results, you may not be able to think about it, it may remain unavailable.
Companies that provide professional services, including accountants, IT consultants, financial planners and many others will want to identify prospects based on their location. People who want to improve a new or existing business with professional services will look for companies near their location, and local SEO practices can help companies reach their targeted audience.
2. Home Repairs/Renovations
Home remodelling and rehabilitation services also need local SEO solutions if they want to see an increase in traffic. People who need repairs or repairs of any kind will seek out the location of the closest businesses, which is why these businesses should point customers to their service areas with local SEO. For example, if you use a kitchen remodelling company in Omaha, Nebraska, and your website does not appear on Google homepage searches such as “kitchen renovation Omaha and” or “custom kitchen Omaha,” search results for those terms will not be available.
3. Medical Practices
Dentists, doctors, and others in the medical field also provide local services that people will look into. Whether you are switching to a new health insurance company or experiencing a symptom that requires a visit by your local doctor, there are many times when people will seek local treatment. If you are new to the city, or your family doctor who has just left the business, you may have turned to Google to start your search. Local SEO can help ensure that people will get you more than other competitors.
4. Online Businesses
Online businesses have no choice but to use SEO to trick search engines. Companies that only store online stores do not have a brick and mortar business to attract local people, which means that products are only sold online with inbound and outbound strategies. If you want people to find your product, you should expand your online presence as much as possible. SEO is critical to business success in these four industries, as well as mobile optimization, social media engagement, user-generated content, and more. Companies can get more quality leads through a comprehensive SEO campaign that exposes them to potential long-term customers.
5. Real Estate
The real estate industry is getting a lot of online attention from people looking for new homes, apartments, or condos. SEO techniques are important in the real estate industry, from agents to real estate companies. There is some emphasis on local SEO, and people searching for specific cities, cities, and zip codes businesses can use. People who are interested in certain types of real estates, such as the construction of a particular home, can also find well-prepared ads.
Businesses that have locations in many different locations will want people to find each other easily. An SEO campaign that integrates each site with local search can ensure that customers find the right location near them. For example, businesses can advertise certain deals in certain stores and use them locally, and successfully gain the attention of people who want those products or services in those areas.
Restaurants can also benefit from SEO to greatly improve their business. People looking for a particular cuisine in a nearby town can easily get what they want. A comprehensive SEO campaign will help your restaurant get more visibility than competing sites, and encourage more reviews from local customers, further influencing your online presence.
8. Pet Services
Businesses that provide animal services can also benefit from local SEO campaigns. Pet owners often want to groom themselves, walk dogs, pet hotels, and other pet services in their area. For sites that offer these services, it is important to ensure that their online presence gives them an advantage over their competitors.
While these are one of the most important industries that can benefit the most from SEO, there are many others that can use current SEO practices to attract more targeted customers. Combined with other online marketing services such as social media management, blogging, and local listings, SEO can help your business stand out more than online competitors.