Some companies and products use the Domain Authority (DA) to study and evaluate the results of their digital strategies.

But what does this metric really mean? Should we strive to improve it? Will a higher domain authority help us rank better on Google?

Domain authority can be a handy metric to know a website’s position about competitors, but we must emphasize that it is not a Google standard.

This post will explain what domain authority is – and what it is – and what you want to process to make it better.

What is domain authority?

You must define what domain authority is and what does not exist to target your digital strategy properly.

The Domain Authority (DA) is the first metric that Moz did predict how the domain might appear in the SERPs compared to our competitors.

It is important to note that Google does not use the Domain Authority to decide how to position websites. Therefore, it is not a metric that will improve your ranking on the search engine results page (SERPs). However, domain authority is a good indicator that will help you evaluate your website’s performance against competitors.

These days, this metric is not only used by Moz. Different SEO tools like SEMrush have improved their Authority metrics – an algorithm that uses data from backlinks, target domains, or searches traffic, among others, to determine Authority points. Therefore, while not a standard legal tool used by Google, it is a useful metric to know the health of your site about competitors.

What are good domain points?

The search engine rankings of Moz’s Domain Authority range from 1 to 100, with high numbers, which means the chances of better results in the SERPs. To define this metric, the SEO tool considers both the quantity and quality of the links a web page receives.

If a page has backlinks from more authoritative pages – like Google, Wikipedia, government pages, newspapers, or popular magazines – you will have a higher chance of getting better points.

Depending on the type of industry or website features, it will be much easier – and helpful – to get more backlinks from others.

For example, a training center may seek links to national newspapers, universities, academic journals, or government sites. On the other hand, a local business website prefers links to regional newspapers or industrial magazines because those backlinks are essential to business-oriented viewers or do not have very high domain authority.

The determination of good domain authority is therefore different for each business. Ultimately, you must analyze your top competitors and reach the right conclusions on your website, depending on your position and competing rankings.

How do I check my Domain Authority?

In Moz, you can check the Domain Authority of your website for free with Link Explorer. You need to enter the root URL of your domain (like, and your Domain Authority page rating will appear automatically.

The digital tool also provides other features and – such as the number of different external domains linking (Domain Links), the number of unique pages linked to the page (Incoming Links), and the total number of keywords the website is in within the top 50 rankings in Google (Keywords), among in other metrics.

Domain Authority vs. Page Officer

While the Domain Authority evaluates the chances of an entire website ranking in the SERPs, the Page Authority focuses directly on the rankings of each web page.

This allows you to determine the performance of individual pages – such as blog posts or product pages – to analyze which ones might require the best adjustment to get the highest score.

The Page Authority guide can help you prioritize and explain the following actions you can create within your digital plan based on pages with a wide range of development.

How to Create a Domain Authority

Now, let’s do this: how can you build domain authority and rank better than your competitors?

As Google points out, it’s not just about the total number of links to your site or the total number of domain links, but the quality of those links, which should understand what your website is about.

To Create an Authority Center, here are a few tips to keep in mind:

• Quality, before quantity. Prioritize relevant backlinks before thousands of non-essential ones.

• Analyze your backlinks and make sure all interesting sites with backlinks are tracked.

• Create quality content, making it easy for you to get natural backlinks.

• Produce content that focuses on your main audience, which may attract them and get infected.

• Update your old content. Navigate to those pages that contain non-unindexed content or to the lower page authority level and enter new information that interests the user.

• Identify your competitors and compare them. Analyze what you do and don’t do that can help you increase the visibility of your website.

• Learn where your main competitors get backlinks. You can get the same, too?

• Distribute your web content, realistically and uniquely, through other channels such as social media or newsletters.

Building your Domain Authority is a long-term strategy – it takes time, and you don’t see immediate results. However, following these practices will help you increase your website visibility in the SERPs to increase traffic to your site.

Work on these actions to increase the quality and quantity of directions rather than just your Domain Authority school.

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