With nearly 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to incorporate blogging into their marketing strategy.
Not only does blogging drive website traffic and improve your products and services, but it also helps you build trust with your potential customers.
This post will highlight the many benefits of business blogging and how you can get started by creating relevant content that links incoming links and traffic to your site.
Let’s get started.
What is business blogging?
Business blogging is a marketing strategy that uses blogging to make your business visible online. A business blog is a marketing channel (such as social media, direct email, email marketing, etc.) that helps support business growth.
Benefits of business blogging
One question many people ask after starting a business is whether blogging is important in 2021.
Short answer: Yes! And here are the reasons why we say so.
1. It helps to drive traffic to your website.
Raise your hand if you want more website visitors. Yes, me too.
Now think about how people find your website:
• They can type your name in their browser, but this is for the audience you already have. They know who you are on their radar, which doesn’t help you get more traffic than you already have.
• You can pay for traffic by purchasing an email list (don’t even try!), Blast them, and hope that other people will open up and click on the emails. But that is expensive and, you know, illegal.
• You can pay for traffic by placing tons of paid, illegal, but costly ads. And the second you run out of money, your traffic stops coming, too.
So, how can you attract new traffic or readers to your site? You can blog and expand your site with search engines.
Here’s how it works.
Think about how many pages there are on your website. Maybe not the tone, right? And think about how often you refresh those pages. Maybe not often, right?
Yes, blogging is a good way to solve both problems.
Every time you create and publish a blog post, one page is indexed to your website, which means one chance to appear on the search engine results page (SERP) and submit traffic to your website in organic search.
We’ll get into the many benefits of blogging in your SEO after a while, but it’s also one way for Google and other search engines to make your website work, and they should be logging in more often to see what new content will appear.
2. You can also post blog content on social media.
Blogging your business also helps you get access to social media. Every time you create a new article, you create content that people can share on social networks – Twitter, Linked In, Facebook, Pinterest – that helps expose your business to new audiences who may not yet know it.
Blog content also helps keep your social presence alive.
Instead of asking your communications manager to constantly create new media content (or create your own content), your blog can serve as a content store.
You strengthen your social reach with blog content and drive new website visitors to your blog through your social channels. Equal relationships, I must say.
3. It helps to turn traffic into tracks.
Now that you have some traffic coming to your site through your blog, you have the opportunity to turn that website traffic into leads.
Just as every blog post you write is another index page, each post is a new opportunity to make new leads.
How it works is straightforward: Add a leading action call to every blog post.
Often, this call to action leads to things like free ebooks, white papers, fact sheets, webinars, trials, or basically, any content material one would like to exchange its details for.
To make it clear to anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as:
• The visitor comes to the website
• The visitor sees a call to action for a free donation
• The visitor clicks on the call to action and comes to the landing page, which contains a form to fill out with their information
• The visitor completes the form, submits the details, and receives a gift
If you scroll down on this blog post, you will see a call to action button.
In fact, 99.9% of the blog posts we publish have action buttons, and yours is a must. That’s how you turn your website traffic into a guide for your marketing team.
Note: Not all blog readers will be leaders, and that’s fine. No one turns 100% of the people who read their blog into clues. Just get a blog, put a call to action on every blog post, set a benchmark for the average visitor conversion rate, and strive to improve your benchmark each month.
- 4. It drives long-term results.
Excellent business blogs answer common questions students and customers have.
If you constantly create important content or articles for your target audience, it will establish you as an industry leader or authority in their eyes.
Can you imagine the impact of posting an educational blog you wrote to clear things up for confused customers? Or how many other deals can a retailer close if their leaders find blog content written by their reseller?
“Establishing authority” is not a trivial metric as concrete as traffic and lead, but it is a perfect thing. You can use it to measure sales power.
Because at the end of the day, that’s a lot of your blog posts.
Think about it:
• Suppose prospects find answers to their daily questions about blog posts written by people in your company. If so, they are more likely to enter the sales force relying on what you have to say because you had helped them in the past – even before they were interested in buying anything from you.
• Prospects reading your blog posts will often include sales leads with more information about your products and services, your marketplace, and your industry. That made the sales conversation more productive than the one held between two strangers.
• Marketers who encounter specific questions requiring an in-depth explanation or written response may draw from the blog post archive. These articles help streamline the sales process faster than when the retailer has to make goods from scratch and position the seller as a helpful source of what they want, thus helping to build trust.
5. Blogging helps by creating a link.
Inbound links or backlinks are among the 200 things Google algorithm considers when ranking a site on its search engine results page. Many experts and small business owners also believe that backlinks are the third most important factor in the effectiveness of search engines.
Although generating incoming links is important, 41% of SEO experts say link building is a major part of major search engine optimization.
If you create articles that are not only important to your potential customers but also to other companies that your audience sees as industry leaders, it will be easier to find relevant links.
Links to authoritative websites serve as a vote of confidence or recommendations from other websites. It also shows Google that you are honest and professional in your industry.
Another advantage of backlinks is that they help you build your domain authority, which helps improve your overall search engine rankings.
6. It drives long-term results.
Please take a trip to Hawaii, go to the gym, and sleep for as many hours as you want, and then be able to drive traffic to your site.
Good news, though! That’s what blogging does – especially with search engines.
Here is what I say:
Imagine sitting down for an hour on Sunday to write and publish blog posts. Let’s say a blog post gets 100 views and ten directions on Monday. You get 50 more views, and five directions on Tuesday as a few other people find you on social media, while some of your subscribers are caught up with their email and RSS. But after a few days, most of the fans from that space disappear, and you have set 150 views and 15 directions.
It’s not over yet.
Since the post is now up to date, it means that you can continue to get traffic to your blog posts for days, weeks, months, and years to come. So even though it may sound like a start date or aging, blogging actually works like this:
So while you are ringing your snooze alarm, you are drowning in Hawaiian water and ringing the bell, calling for traffic and tracking. The effort you put in yesterday can turn into hundreds of thousands of views and lead to the future.
Additionally, you can monetize your blog’s content in many creative ways. Business models such as affiliate marketing mean that you can make money by blogging on just about any topic – from cosmetics and beauty to camp and motorcycles.
There are various related programs where you can earn money by sending people to the right products and services.
When it comes to blogging, most of your sales are likely to appear in your old articles.
More than half of the traffic generated each month on the TechSeedR blog comes from posts published in recent months. They are from old posts.
The same goes for current-month leads – about 90% of the guidelines we produce every month come from blog posts published in recent months. Sometimes years ago.
We call these types of blog posts “combinations” posts. Not all blog posts will fall into this category, but the more raw green posts you post, the more likely you will come across one of these blog posts.
Our study found that about 1 in every 10 blogs ends up compiling a blog post.
For me (and hopefully for you), this shows the failure of business blogging.
While you may not see immediate results, over time, you will be able to rely on the expected value of the road and lead your business without investing in additional resources – the task of producing that traffic with those leaders has already been done.
7. It helps you to share company news.
Another benefit of blogging is giving all businesses, big and small, a way to share the news and stories of their company.
Blogs contain not only articles but also stories that highlight what the company is doing.
Are you hiring a new content marketing manager? Could you share it on your blog?
Online and industry marketing experts Post it on your blog.
Do you have a good case study that shows how your products and services help customers? Tell your audience about it on your blog.
Are you hosting a good local or commercial show? Drum up attention even with your blog.
Sharing company news on your blog is not compatible with your product, but it does help your audience to see that you are not always selling.
Second Benefits of Blogging Business
There are other reasons businesses may want to blog, but I think they are small and stray from the main benefits of blogging.
For example, I like to use our blog to explore a wide range of cheap campaigns before investing much money and time in their creation. I also love using our blog to help better understand our people.
And while this shouldn’t be their primary use, these are all significant usefulness of a business blog, but they’re secondary benefits to me.